About Us

FEEGO Toronto is more than a brand — it’s a love letter to Canada, to fashion, and to the artistic pulse of Downtown Toronto. Born from the heartbeat of the 80s and 90s, inspired by late-night rhythms, hip hop culture, and vintage streetwear, FEEGO is a proudly Canadian, independently owned boutique built from the ground up — literally.

Our story begins in 2011, inside a cozy studio apartment in Liberty Village, where our founder — a Toronto-born visual artist — designed, packed, and shipped every piece by hand, grinding through every detail in that humble high-rise to spark a local fashion revolution. Drawing inspiration from his earlier days during the booming club scene on Richmond Street, he created wearable art shaped by the sounds, sweat, and street style of the city’s underground.

Then came his creative partner and wife, a visionary from Nova Scotia, who brought a performer’s flair and coastal confidence to Toronto’s West end. Her background in the arts and deep love for 90s fashion breathed new life into the brand, amplifying our reach with inclusive designs and bold concepts for women.

Together, this husband-and-wife duo turned passion into purpose. FEEGO Toronto now thrives out of it's headquarters in the legendary Queen West & Ossington area — the heart of Canada’s fashion and arts culture. We’re still small, still hands-on, and still 100% Canadian — serving only Canadians. Every purchase directly supports this family-run business and fuels their mission to keep fashion soulful, edgy, and real.

Whether you're vibing to retro beats or chasing today's street-chic aesthetic, FEEGO is here to dress your spirit. Specializing in curated collections of Men's and Women's clothing, accessories, and even select beauty products — all with attitude, intention, and deep Toronto roots.

Wear something meaningful.
Support local.
Shop FEEGO.